INTRODUCTION TO THE CASE
Danske Idræt (an internal sports association exclusively for the employees of the biggest bank in Denmark: Danske Bank)
Danske Idræt is an independent sports association for employees of Danske Bank in Denmark, with approximately 2,000 members. We needed a new digital platform (mobile app and administration module) to offer our association members a better experience and, at the same time, to simplify the administrative work for our volunteers. Tiblo has been a competent partner while working with us on this new digital platform. Tiblo understood our requirements and took the time needed to understand our organisation and pains. We are delighted with the collaboration and the high quality work, offered at a good price.
*The picture of Christina Jørgensen is a dummy. The correct picture will be uploaded soon.
Danske Idræt is an internal sports association exclusively for the employees of Danske Bank. The association has approximately 2,000 members.
Individual teams in the sports association used different tools to administer trainings, matches, events, etc. This included Facebook events, Excel sheets, etc. The board is responsible for the overall administration of the association, which happened through old and time-consuming IT systems. The board also had a desire to be able to communicate more easily with the members of the association and make it easier for them to register for (and unsubscribe from) trainings, matches, events, etc.
The challenge lay in mapping the association’s structure with the amount of control that could be provided in the app. The association structure comprises multiple branches, sports, and respective teams. These are managed by branch leaders, organisers, and team leaders. One person can have multiple roles, or a role can be fulfilled by multiple people.
The intent of the digital solution was to promote communication and provide a single platform for all board members, bookkeepers, branch leaders, organisers, and team leaders, to manage their responsibilities and provide users with the opportunity to participate in events.
The web app was designed to be accessed by board members and bookkeepers. Association functionaries in all other roles and regular members were provided access through the mobile app. The web app and the native mobile app work in sync with each other. The information entered by the board members is visible on the native mobile app. Similarly, the revenue collections done through the native mobile app are visible to the board members and bookkeepers on the admin web app.
The first step, dealing with complexities in roles and responsibilities, required us to build descriptive organisation charts and align the digital solution's information architecture with the association's structure. In close dialogue with Danske Idræt, Tiblo worked on the structure, functionalities, and design for the app.
The app was designed to be used by five distinct user profiles: members, non-members, branch leaders, organisers, and team leaders. To provide the best experience and not clutter the app, the roles and management functionalities were collapsed into a single section called ‘Manage’. The Manage section is not displayed to regular members. If users are assigned any roles, the Manage section lets them manage their branch or team accordingly.
The app not only provides features to participate in sports events created by leaders but also allows users to create sports and other events like hiking, picnics, walks, etc.
The administration system is equipped with features to create and manage events, assign roles, and track revenue collections by regions, branches, and teams.
Tiblo has designed this system for Danske Idræt in a way that it encompasses all their requirements and provides a platform that simplifies and automates some of their tasks in managing the sports association. The platform ensures that the members can easily see all the different sports the association has and that they can easily register for (or unsubscribe from) meetings, matches, and events. On the other hand, the platform helps the board communicate easily with all association members.
The components of the digital solution are a tailor-made native app and an associated administration system. The solution is based on procedures and processes that the members already know. In practice, this means that members can create and register for (or unsubscribe from) events as they had been doing on Facebook. Likewise, many other elements have been implemented in the app that the members were already familiar with.
Interactive prototypes for the end-user mobile app and administration system.