WHAT IS AN EXPLAINER VIDEO?
Explainer videos are highly efficient ways to communicate messages to your target audience. These videos are typically short, with a run time of 15 seconds to 3 minutes. They can retain the user’s attention much better than static text and pictures.
Explainer videos can be used for a variety of different purposes. Some common examples are sales videos, product/service presentations, company presentations, visual explanations of complicated concepts, etc.
We are experts in making explainer videos that can effectively communicate your message. The Tiblo Model enables us to offer high-quality videos, quickly and at a low price.
WHY SHOULD YOU MAKE AN EXPLAINER VIDEO?
We have collated an excerpt of benefits about videos from various reports and surveys published by companies like Forbes, Forrester, etc.
Effective communication method
Forrester researcher Dr James McQuivey estimates one minute of video is worth 1.8 million words.
Positive return on investment
73% of the B2B organisations that use video in some capacity in their marketing campaigns experience a positive return on investment.
People love watching videos
YouTube is one of the most visited websites globally and the second biggest search engine after Google. According to YouTube, mobile video consumption grows by 100% every year. This shows that people love to gain knowledge and information through video content.
200–300% increase in click-through rate
Including video in an email can lead to a whopping 200–300% increase in the click-through rate.
65% are visual learners
65% of people consider themselves to be visual learners. Videos possess a visual learning style and help people retain information better than static text.
Increase conversion by 80%
Including video on a landing page can boost conversion by 80%.
Helpful in decision making
90% of users say that watching a video about a product helps them in the decision process.
Executives prefer video over texts
59% of company decision-makers would rather watch a video than read text.
Videos evoke curiosity
50% of executives seek more information about a product or service after seeing it in a video.
Videos keep visitors longer
The average visitor spends 88% more time on websites that have videos.
Improve Google ranking
Including videos on your web page can improve your rank on google.
EXAMPLES FROM BIG BRANDS
Companies use explainer videos in multiple ways to communicate with their audience: to simplify concepts, announce a new product, explain features, etc. Below is a collection of some explainer videos from big brands for inspiration. These are only examples and have not been created by us.
Airbnb Introduces the Bélo: The Story of A..
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What is Slack?
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What is Artificial Intelligence? (or Machi...
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WE OFFER EXPLAINER VIDEOS IN MULTIPLE STYLES
We use various Adobe Creative Cloud Apps to make explainer videos, such as Adobe After Effects, Adobe Animate, Adobe Illustrator, etc. These are the most popular programs in the industry and enable us to make professional explainer videos in many different styles, such as character animation, infographics animation, live-action videos, and whiteboard animations.
A PROCESS THAT ENSURES SUCCESS
We have a thoroughly tested and efficient process for creating explainer videos. It has the following main steps:
Step 1: Kick-off meeting
We start by deep diving into your requirements and preferences for the video: your target audience, design requirement, the purpose of the video, key messages, etc.
Step 2: Storyboard
After understanding your requirements, we create a storyboard that includes the visuals and the voice-over script. This stage helps finalise the content before the work on the video is initiated. Incorporating corrections and changes at the storyboard stage will save you time and costs compared to making corresponding changes during the video production stage.
Step 3: Production
With specifications for the target audience, message, and script in place, we begin the production and recording of the voice-over of your explainer video.
Step 4: Feedback and revision
We send you the explainer video and implement your feedback at this stage.
Throughout the project, we work in close collaboration with you and provide inputs on the best practices for creating explainer videos. We make sure that we deliver a video that attracts, retains, and engages your viewers.
We understand how important your explainer video's aesthetics are for its viewers. Therefore, we spend a lot of time and effort creating appealing designs that align with the video’s purpose.
Our design process has been appreciated by many of our clients. We start the process by deep diving into your style preferences to decode what delights you, such as colours, fonts, moods, characters style, effects, animations, designs of some other videos you like, etc. Based on these preferences, we create three different design proposals for you to give you multiple options. After that, you select the design you prefer or ask us to provide fresh designs. This is an open-ended iterative process that continues until we arrive at a design you love.
Below are some pictures of designs created by us. You don’t need to pick any of these designs. They are just examples. We will customise the design for your video according to your wishes.
We have three different design methods. You can select the one you would like us to use for your explainer video.
We use premade elements (characters, background scenes, effects, etc.) from our beautiful and extensive library.
We make the elements from scratch, based on your wishes and needs.
We use a combination of premade and custom-made elements.
YOU DO NOT NEED PRIOR KNOWLEDGE ABOUT VIDEO PRODUCTION
If you choose Tiblo to make your explainer video, you do not need prior knowledge about its production. You just need to tell us your initial thoughts and ideas. We will work and guide you through the entire process to transform your ideas into an engaging explainer video.
On completion of your explainer video, we will share some instruction videos demonstrating how to upload the finished explainer video to your desired platforms, for example, on your company website, YouTube, Vimeo, Facebook, LinkedIn, and Instagram. If you need further support after watching the videos, we are always available to resolve your queries.
SHORT DELIVERY TIME
Specific delivery time examples from previous explainer videos projects.
Created a 30-second explainer video, without voice-over, using premade elements from our library.
Created a 45-second explainer video, with a voice-over, using premade elements from our library.
Created a 70-second explainer video, with a voice-over, based on a custom-made design.
EXPLAINER VIDEOS FROM 4.500 DKK
We prefer to provide a fixed price for your explainer video project. That way, you know the exact cost of the project right at the start itself. However, it is only possible to calculate the amount after knowing what you have in mind, such as the preferred design and style, duration, requirement for voice-over, etc.
Our prices start from 4.500 DKK for a 30 seconds video built with premade elements from our library.
If you require explainer video creation work done at hourly rates, it costs a maximum of 450 DKK per hour. The hourly rate falls with an increase in the number of hours purchased. 90% of our clients buy fixed-price projects and, in practice, obtain hourly rates that are significantly below 450 DKK per hour.
The mentioned hourly rates apply to all our experts irrespective of their seniority level or domain (project managers, team leads, scriptwriters, motion graphic designers, etc.)
Our prices are significantly lower than many other Danish agencies that produce explainer videos. In our experience, our prices are also lower than many agencies in Eastern Europe (Poland, Bulgaria, The Czech Republic, Hungary, Romania, etc.) that make explainer videos. This is, of course, without compromising on quality. You may be wondering how we can offer to create explainer videos of high quality, in short delivery time, at such low prices. The answer lies in The Tiblo Model.
YOU OWN THE RIGHTS
Once the explainer video has been developed to your satisfaction and you have paid the entire amount, you own all rights to it. If you decide to make changes to the video in the future, you can re-engage us to do it, find another (external) company to do it, or do the work in-house. You own the rights, so it’s all up to you.
We would be glad to invite you to meetings where we can share our knowledge and learnings about explainer videos. You can decide the subject for our meetings. We will offer valuable advice regardless of the stage you are at: ideation stage, storyboard stage, production stage, etc.
The meetings are 100% free and non-binding. You are in no way obliged to buy anything from Tiblo after these meetings.
Læs uddrag af, hvad virksomheder og organisationer har sagt om deres samarbejde med os.
Tiblo developed our bespoke loyalty app. Customers can use the app to gain benefits when shopping in one of our 700 physical stores in Europe. Tiblo has functioned as a close and valuable sparring partner throughout the process, maintaining constant support from the idea stage untill the app launch and beyond. The cooperation with Tiblo has been satisfyingly productive. We are delighted with the high quality of work delivered promptly and at a fair price.
CFO and Director
Danske Idræt is an independent sports association for employees of Danske Bank in Denmark, with approximately 2,000 members. We needed a new digital platform (mobile app and administration module) to offer our association members a better experience and, at the same time, to simplify the administrative work for our volunteers. Tiblo has been a competent partner while working with us on this new digital platform. Tiblo understood our requirements and took the time needed to understand our organisation and pains. We are delighted with the collaboration and the high quality work, offered at a good price.
*The picture of Christina Jørgensen is a dummy. The correct picture will be uploaded soon.